Because we are the recognised experts in the field of property marketing. So we know all t is to know about traditional property advertising and how expensive it is.
We also have the solution to the problem.
PPS exists to serve the property market. Like you, we are specialists in our field and what we do best is to support and promote estate agents like yourself. Our long history of success tells us
that our own independent publications sell just as many properties and cost far less in advertising than local newspapers.
In the past t has been no real alternative to local advertising - now t is.
We provide a dedicated service w your
needs are top of our agenda. If your business succeeds, so does ours. It is an arrangement which we have proved works to everyone's advantage.
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WHY DO YOU ADVERTISE?
In any business, advertising of some form is essential. But advertising means
different things to different people
To you it is, perhaps, a means of promoting and satisfying vendors demands. To the newspaper your ad appears in, it is a source of revenue and they employ staff whose sole function is to sell advertising space, large chunks of which are sold easily to agents such as yourself.
The competitiveness of the property market makes it easy for them to sell space to estate agents.
But are you getting the best deal for your
money? We don't think so.
We have a proven track record of success in property marketing and we know that the PPS alternative to local media advertising is just as effective, and a far more economical solution.
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WE PROMOTE YOUR BUSINESS ...
NOT THE SALE OF NEWSPAPERS
Although your local paper may have
been the obvious vehicle for advertising
properties for sale in the past, is it still
the most effective way of doing it?
We don't believe it is. The paper might have circulation figures which justify the money charged for advertising, but for your business is it an overkill situation?
Do you really need the type of coverage w so many copies are wasted on uninterested readers. Would not specific target marketing do a better job?
In a large provincial city, around 500 properties a month will change hands, which boils down to two or three
properties per week per typical office. The buyers and sellers of those
properties will be influenced only marginally by newspaper advertising. Once they become active, they will research the market for themselves and seek the information they need.
Our 23 year history of success in the property publishing marketplace clearly demonstrates that, w a specialist paper has been introduced in an area, it has had a positive effect on buyers and sellers. The results from our target marketing are as good as, if not better
than, non-specific coverage and achieved at a fraction of the cost.
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WE WILL TARGET YOUR MARKET AND PUT YOUR
MESSAGE W IT COUNTS
PPS exists to provide a marketing and advertising service for estate agents.
PPS have a unique online copy preperation system to make producing your weekly ad a fast and simple process. We handle all aspects of editorial design, print, distribution and all of the publicity needed to launch a specialist paper in your area.
We don't believe it is. The paper might have circulation figures which justify the money charged for advertising, but for your business is it an overkill situation?
We will also liaise with you on a regular basis and put you in control of your largest
expenditure. Most copies of our weekly property newspapers are collected from estate agents' offices by those actively interested in buying, selling letting or renting properties. We have negotiated high profile outlets within leading supermarkets and find that newsagents, banks and building societies are also valuable pick-up points for the publication. PPS will ensure that even difficult rural areas are covered.
Special dispensers and display racks are provided to enhance the image of the paper, and these will be located in the agents' offices and w necessary at other locations
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WE SAVE YOU MONEY AND PUT YOUR REQUIREMENTS FIRST
The estate agency marketplace has changed considerably and we believe it's time for property marketing methods, and costs, to reflect and react to these changes.
PPS will take care of copy collection, editorial design, print, distribution and all of the publicity needed to launch a specialist paper in your area.
PPS place your requirements first. We realise that, whilst the benefits of producing your own weekly property newspaper are manyfold, you do not want to be detracted from your busy schedules in any way.
Other than an improved level of customer service, high quality printing and a greatly reduced weekly invoice it will be 'business as usual' as far as you are concerned.
Our weekly publications are printed to a high standard using some of the most technologically-advanced systems available on a high grade of paper to provide a first-class result.
Our pages are prepared by experienced designers who recognise that attention to detail and presentation are vital to the success of the paper.
In short we save you money and put you first.
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SOUND FAMILIAR?
"Which agents will be advertising in it?"
"Haven't they tried this before?"
"The local paper may increase our rates?"
Launching a weekly property newspaper isn't easy and we would be the first ones to admit this.
It takes determination, co-ordination and professional management to launch and sustain a successful publication. PPS possess these skills and have a track record to prove it.
Short term incentives and political manoeuvrings are as plentiful in the publishing business as any other and it is very easy to understand how an individual
estate agent may be dissuaded from looking at alternative methods.
Collectively, however, you can take control of your costs.
Our philosophy is that of a publishing partnership in which we supply all the expertise you require to achieve your weekly advertising requirements.
We will carry out all negotiations with the local estate agents, arrange a meeting w required and submit a formal proposal to all concerned.
